The Fair Director is the face of Affordable Art Fair’s biannual NYC editions. It is a dynamic, all-encompassing role responsible for delivering on two equally important fronts, exhibitor and visitor satisfaction, as well as the commercial success and effective delivery of the fair.
Fair Director: Gallery Sales and Relationship Management
-Develop strong and effective relationships with existing and new galleries always re-enforcing the mission of Affordable Art Fair
-Responsible for gallery and artist selection to deliver a great fair experience for visitors
-Support galleries to maximize their art sales potential, happiness factor and likelihood to return
-Design the floorplan together with the fair’s external production company, and curate the layout of the fair based on galleries and artists accepted to manifest each fair’s vision and message
Fair Director: Partnerships
-Identify and sell into sponsors to enhance the fair experience and target new visitors
-Identify partner organizations to collaborate on inspiring programming around the fairs to enhance the visitor experience and extend the fair’s network
Fair Director: Fair content and visitor experience
-Consistently seek to improve the experience for fair visitors with fresh and dynamic content and an excellent overall visitor experience
-Create a buzz and ensure the fairs are talked about on and offline
Fair Director: Marketing and PR
-Provide Marketing team with high quality content, activations and ideas and other support to aid them in delivering quality fair visitor numbers and revenue, maximise PR potential and brand awareness
-Review and approve the marketing, communications and PR strategy presented by the Marketing team
Fair Director: Operational
-Exceptional management of planning, set up, operations and break down of each fair
-Negotiation and management of key external suppliers
-Responsible for all fair contracts that need to be reviewed and verified from suppliers or permits and licenses.
-Ensure all legislation adhered to and appropriate risk management on site
-Maximize use of internal systems to improve productivity
Fair Director: Strategy
-Support the US Regional Managing Director in all expansion research and strategy to help lead production of Affordable Art Fairs in other US cities
Fair Director: Finance, Budgeting and Reporting
-Meet and manage annual fair budgets to ensure financial targets are delivered
-Regular analysis and reporting to develop improvement plans and adjust annual plans to ensure financial expectation is met or diligently modified with your direct report.
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